WATCHING THE SUPER BOWL CAN BE HAZARDOUS TO YOUR HEALTH: According to new NFO Plog Research study

(New Brunswick, NJ "24 January 2003) Attention to diet New Year's resolutions - almost one in six (15.1%), which plans to watch the Super Bowl report that eating junk food most days Sunday Super Bowl, nearly every other year, according to survey research NFO Plog Night Sports (OPR) NFO Plog Research is a wholly owned subsidiary of NFO WorldGroup.What 's interesting is that this study shows that people who are neither even intend to view the Super Get a report of an eleven times more likely to overdo the junk food in the Super Bowl on Sunday in an average day. Obviously, the tendency to overeat, not limited to fans Football 'has become part of our culture, "said Scott Ludwigsen, Executive Vice President of NFO Plog Research. This trend provides an important health-two punch when combined with the recent study published in The New England Journal of Medicine that found that traffic deaths jump from 41 percent in the hours after the Super Bowl. PROS night is a monthly online survey conducted by NFO Plog Research on a variety of topics related to sports. PROS The results are based 500 online surveys, of which 337 are planning to see the Super Bowl XXXVII. This most recent wave of professionals was conducted during the night of Jan. 21 by the morning of 22 January and has produced a level of 95% confidence in the data, with a margin of error of + / - 3.9%. NFO Plog Research specializes in travel, leisure and market research and lifestyle can be visited on the Web at www.plogresearch . com. Headquartered in New Brunswick, New Jersey, NFO Plog Research is a wholly owned subsidiary of NFO WorldGroup WorldGroup.NFO is one of the world's leading providers of research-based marketing information and advice. "The minds of specializing in marketing research "(TM), NFO has facilitated Fortune 500 clients decision" for companies with more than 50 years, providing a thorough knowledge and understanding of consumers and brands through research. Their services include comprehensive advice on market evaluation, product development, brand management, customer satisfaction, pricing, distribution and advertising effectiveness. NFO is a worldwide leader in Internet based research and maintains one of the world's largest interactive panel communities. They are one of the Interpublic Group of Companies (NYSE: IPG), and are the majority-owned operations in 40 countries. Visit NFO WorldGroup on the web (www.nfow.com).